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Guilty Pleasures, Agenda Magazine, Sunday Business Post, Ireland. 8-AUG-10 |
Even more so that they feel it "outstrips" Dr Hauschka, our much better known competitor!
The article isn't on their website, so I have copied it below.
Grab a slice of Pai
Nelsons' new organic skincare range, Pai, has been hailed by organic guru Jo Fairley of Beauty Bible fame as a "really-and-truly natural range".
Created by Sarah Brown, it's a small, simple range certified organic by the Soil Association.
Having been blessed with trouble-free skin herself, Guilty Pleasures sent the Pai Chamomile and Rosehip moisturising day cream (€29.95 for 30ml) to be road-tested by a sensitively-skinned associate.
The associate felt the cream would be too unctious for her combination skin but, after a week of use, she says she was flummoxed by the obvious improvement in the red, flaky skin around her mouth, and by a distinct lack of blocked pores, and greasy T-zone.
Could the cream actually be living up to its proclamations?
Containing anti-oxidants and Omega 3 & 6, the cream is said to have regenerative and anti-inflammatory properties.
Moreover, it is free from parabens, alcohol (which dries the skin and can trigger conditions such as rosacea), skin irritants and beeswax (which is comodogenic and pore-blocking).
The colour, viscocity and smell of the cream is akin to Dr Hauschka's (beeswax-containing) Quince Day Cream, but far outstrips it by our tester's reckoning - price similarity notwithstanding.
Available from Nelsons Pharmacy, Duke Street Dublin.
(Note: Will also be available shortly from Nelsons Pharmacy, Bond Street, London.)
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